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Executive Summary

已有 160 次阅读2012-4-4 18:02

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November of 1987, Guangzhou, when the first mobile phone appeared in China, people called it “Dageda”. It cost more than 20000 RMB in 1987, with which amount you could buy an apartment for your whole family. The size of the “Dageda” was as big as a brick. 24 years passed by, now people wait in a 1 kilometer line overnight just to buy an Iphone 4 which is a little bit bigger than a name card. What changes happened? In this paper, we will briefly analyze the development, status and trends of Chinese mobile phone markets. We will start from analysis of foreign brands, and then we will cover the rise of domestic brands, the impact of Shanzhai phones, and then have a deeper view of Foxconn, an important player in the market. At the end, we give our adjustments on trends in the Chinese mobile phone market.


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